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Why this exists

I first saw the gap early in my career: sitting with a 19-year-old single mum, proud of her first flat, determined to make it work, and asking a million questions. I wanted to help, but I felt ill-equipped. What stuck with me was how someone could reach that point after being in contact with so many professionals, yet still have so little clarity or support to draw on. That moment was the seed of the idea.

Since then, I've worked in and around housing support and community justice, and I've repeatedly seen the same pattern:

Ask & Act creates the opportunity to do this earlier. We now also have the technology to support professionals with real-time access to consistent guidance, and to learn from what people say before crisis hits.

Christopher Parker, Founder, Ask:Enact

The challenge in practice

Scotland's Ask & Act duties shift expectations towards earlier, preventative responses to homelessness risk across housing, health, justice, social care and other services.

In practice, early signs of housing insecurity:

Common barriers to early action include:

uncertainty about when a concern meets the threshold for action
lack of confidence asking sensitive or housing-related questions
inconsistent or hard-to-access guidance
limited awareness of services and referral routes

When those barriers are present, opportunities for early intervention are missed and support is delayed until situations escalate.

What Ask:Enact is

Ask:Enact is a purpose-built support tool that helps professionals have confident, informed conversations, even when issues fall outside their usual area of expertise.

It is designed to help professionals:

ask relevant follow-up questions that matter, at the right time
understand risk and urgency, with clear next steps
respond consistently with evidence-based guidance
link people to appropriate services for advice, support, and referral

Ask:Enact is built around how people actually work, not how systems expect them to.

How it works

Conversational approach

Ask:Enact uses a plain-language, chat-style interface designed to feel familiar. It is intentionally simple, reducing the need to interpret complex screens or remember procedural steps whilst working under pressure.

Guided questions

As you describe a situation, Ask:Enact:

  • asks relevant follow-up questions at the right pace
  • draws attention to risk and urgency
  • helps surface contributing issues without overwhelming the user

Outputs

Ask:Enact summarises first to check understanding, then:

  • produces a clear action plan
  • recommends appropriate services for advice and support
  • supports referral mechanisms with partner organisations. In the current pilot model, referrals are handled through partner processes rather than within Ask:Enact.

Ask:Enact is built around how people actually work, not how systems expect them to.